Abstract:

The internet of things (IoT) which states the connection of the all things and devices to each others with sensors and biochips by using internet, is perhaps approved as the biggest technology revolution. IoT which states industrial manufacturing (Industry 4.0) and infrastructure of internet (Web 4.0) is started to be used in many sectors such as home automation, health, agriculture, manufacturing, banking, energy and transportation. However, in a near future IoT is expected to influence deeper both consumer and consumer expectation and businesses and businesses’ marketing activities, also to be the actor of great changes that cannot dreams ever. For instance, by IoT the real time data which will be obtained by consumers will be simultaneously processed by businesses and personalized product offers and solutions will be easily done. The aim of this paper is thoroughly examine how and what extent the internet of things will effect businesses’ marketing activities.

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