Abstract:

Increasing human health sector needs today and started to spread over a wide area, with the diversity of private sector involved with perfect competition conditions to be provided. This health and medical businesses in terms of knowing the value of life, in the light of values adopted their labor as a whole can survive as long as it is put forward. In this context, the corporate image is a mirror of enterprises. Corporate image of individuals is to keep him alive in his mind by creating the right image. The image that will be created inside and outside premises facts must create a sense of confidence on mirrored and individuals. The purpose of institutions is to associate someone standing up and finalized to be successful it is necessary to address the concept of corporate identity within the framework of the image, image creation, image reveal the factors that determine the management and health care administrators in the first place about the replacement of all employees is to build and manage the image policies. The research universe of a State hospital in Denizli province in total nearly 200 patients and service area. The data obtained were analyzed using statistical models, tablolaştırılmış and paraphrased. This study determines the image with factors determines the image factors effective indication studied out degrees, and depending on the image factor of socio economic factors represent the variability we tried to investigate. As a result of investigating the most effective corporate image factor quality factor, one of the most effective institutional capacity as reliability.

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