Özet:

In this study, managers’ perspectives concerning determination of subject in social responsibility activities and their considerations corresponding the relationship between these activities and corporate image are evaluated by using overall survey in 100 companies declared by TOBB for 2007. Survey is composed within the context of 6 independent and 13 dependent variables. As a result of factor analysis, independent variables are categorized under 3 factors. These factors are “shareholders”, “corporate philosophy” and “competitors and media”. However, as a result of regression analysis, it is revealed that, corporate image is basically influenced by corporate philosophy from these three factors. Within the context of corporate philosophy, overlapping of subject with mission, vision and values of company takes place. Relating to determination of subject, it is confirmed that there is positive and strong relationship between corporate philosophy and corporate image (p=0.008). On the other hand, even if being different levels, all of the managers care to be sensitive while determining subject for social responsibility activities, and most of them think that social responsibility activities affect corporate image in positive way

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