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Evaluation of the behavior and attitudes of consumers for domestic and foreign products, international marketing executives have come into the limelight as much a matter of marketing academics. Consumer ethnocentrism tendency scale (CETSCALE), widely used in the field, is a tool to measure the behavior and attitudes. The purpose of this study is to give to an idea about levels of consumer ethnocentrism tendencies in Istanbul sample by testing the scale dimensionality and reliability to the marketing managers and marketing academics. As a result of performed comfirmatory factor and reliability analysis for the sample concluded that the scale is the one-dimensional structure and highly reliable as described in the literature. In addition, as a result of comparative evaluations, scores of the Turkish consumers’ ethnocentrism tendencies (CETSCORE) were found to be very high.
reviews of the behavior and attitudes of consumers for domestic and foreign products international marketing in additionscutives have come into the limelight as much a matter of marketing academics consumer ethnocentrism refugees scale cetscale widely used in the field to measure the behavior and attitudes of the purpose of this study is to give to an idea of the consumer ethnocentrism tendencies in istanbul sample by testing the scale dimensionality and reliability to the marketing managers and academics assays as well as the result of the change in the resolution of the implementation of the translation of the resolution of the resolution of the translation of the decision to the decision-formity of the implementation of the implementation of the assessment of the assessment of the decision-test in acore in acore to the decision-production of the decision-production of the decision-production of the decision-production of the decision-production of the implementation of the implementation of the decision-formity of the decision-formity of the implementation of the implementation of the implementation of the decision-formity of the implementation of the implementation of the decision-formity of the implementation of the decision-production of the implementation of the decision-production of the decision-production of
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