Özet:

Nowadays, for different reasons opposition to globalization has become wide spread in our country and as a result of this event regional nationalism movements affect consumer decision making process for buying. Especially opposition to USA, EU and China has rapidly become widespread in the world as well as Turkey. This fact and its affects on consumption and buying habits are the topics that Turkish businesses in global bases and marketing academicians think about. The main concept in this study - consumer ethnocentrism measured by CETSCALE and eventually it is found that Turkish consumers have middle level about consumer ethnocentrism tendency. The main results of this survey are given below: (i) Turkish consumers’ ethnocentrism scores make difference in their buying behavior intention.(ii)Living in a big or small cities and political preference differences affect ethnocentrism inclination.

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