Abstract:

Value-based approach is a form of approach that enables the establishment of trust-based customer relationships and increases the business profit, and is an important place in the provision of healthcare, by creating the superiority of to be different from their competitors, by choosing the right customer. Without a doubt, the service providers with this approach will have provided value for the service, profitability, high quality, low cost, patient-focused treatment, patient satisfaction, and importantly for the patients. The gain and maintenance of health in the value-based health care offer is much more cost-effective than the treatment of a disease that is naturally repeated or unhealing. In this context, the study aimed at a model proposal by introducing strategic approaches to the value-based healthcare system. The research model developed in this framework has been collected data from healthcare enterprises, including the public and private sector. The data obtained by the survey method was analyzed using the SPSS package program and the level of impact on general patient satisfaction of medical therapeutic services, based on the findings of the satisfaction behind other services in the existing system, the value-based health services modeling components have been the subject of the study of the quality of the patient satisfaction of the meaningful and possible positive effects. When the other components that make up the model (6 components) are applied, the patient value change, quality impact, patient satisfaction level, cost change, profit rate change, resource and time waste impact, the detection of the results related to the brand value and the resolution of the detections are made by addressing open end questions to senior managers with the face-to-face conversation technique. Qualitative research content analysis results have found local (Turkey) recommendations that can be assessed as a contribution to the model in our country, where some components of the model are partially applied (e.g. e-base) and in addition to the model.