Abstract:

This study aims to study the impact of the different socio-economic characteristics of the bachelor’s students on conscious consumer behavior. The university of research is formed by university students studying in Ankara. The study was conducted by 400 students. The study used the Consumer Conscious Scale, which consists of four sub-dimensions and 25 substances developed by Cereal with demographic information form as data collection tools. T-test and one-factor variance analysis have been applied to test the relationship between the subdimensions of Consumer Scale and independent variants. It has been observed that there is a significant difference between the underdimensions of Conscious Consumer Dimensions and the perception of the conscious consumption Dimensions and the gender and the monthly rate of payments. There is a meaningful relationship between the student’s ethical consumption low-dimensional score average and the monthly amount of spending, the perception of the monthly spending level and the area where spending is much spent. From the lower dimensions of the conscious consumer scale, the simple consumption size and the relationship between gender, age, the nature of the university studied, the monthly amount of expenditure, the perception of the level of expenditure and the area where expenditure is widely spent is determined as important. On the other hand, the relationship between the under-dimensional social responsibility and only gender and the nature of the university that is seen as learning is meaningful.