Abstract:

The main objective of this research is to study the levels of social media addiction in Professional Higher School students. The research study group in the 2017-2018 educational-educational year of Harran University Social Sciences Professional School of Marketing and Advertising Department of Public Relations and Promotion Program forms 37 men, 77 girls and a total of 114 students. The data of the research was made using the "Social Media Addiction Scale" developed by Passion-Unal and Sea (2015) by face-to-face survey method. The statistical analysis of the data was made using the SPSS 22.0 program. The Shapirowilk test was applied to look at the normal distribution of numerical variables and the normal distribution was obtained. Parametry tests are used in the data set. Identifying statistics are also used in the analysis of frequency, percentage, arithmetic average, standard deviation, minimum and maximum values as well as independent sampling t test for differences in group average and one-way ANOVA test and Tukey HSD multi-comparation test for differences between groups. In the study, gender, age and educational status, the frequency of internet use plays a decisive role in social media addiction. The researchers have access to social media via their mobile phone. They use the Internet for information purposes. 6 of the participants use the Internet for 3-5 hours a day and 6 for 5 hours a day. It has been found that men are more dependent on gender than girls, they cannot behave controlled and are in conflict with themselves. The level of addiction also increases parallel to the level of education. People who use the Internet for more than 5 hours a day have an associate tendency to experience self-conflict.

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