Abstract:

This study examines the impact of food safety knowledge on the behavior of tourists seeking food and beverage services from restaurant companies. In this framework, data were collected within the framework of the survey technique from 532 indigenous tourists who visited the Izmir province and requested services from restaurant companies. In the framework of the analysis of the survey data, four dimensions have been identified for the food safety information of local tourists, including cross pollution, personal hygiene, cleaning and proper cooking/save. For the behavior of indigenous tourists to complain, there are six dimensions: the consciousness of complaining, the tendency to complain, the emotional reaction, the company's responsibility, the behavioral reaction and the method of complaining. The study found that, in the context of a simple linear regression analysis of the relationship between food safety information and complaint behavior, it was found that food safety information affected the complaint behavior.