Abstract:

As in many countries, medical advertisements are forbidden in our country. Therefore medical companies benefit from medical sales representatives to sell their product in today’s environment of rivalry. Medical sales representatives establish a relation between doctors who propose medical products to their patients and medical manufacturer companies. Fast developments in the medical sector and conditions of increasing rivalry cause some problems between medical companies and doctors. For this purpose, a questionnaire was applied to doctors who work in Ankara, Turkey. In this study, variables that deal with the research subjects were first converted to a contingency table, and then relations between these variables were analyzed by using the log-linear model.

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