Abstract:

The advertising and public relations agencies’ web sites include the visual elements in order to meet the targets of the corporate identity as well as philosophy of the corporation. The aim of this study is to examine web sites as being a public relations instrument as well for advertising and public relations company, and to find out in what they contain strategic communication potentials. Within the frame study of this work, the web sites of advertising and public relations agencies’ in Turkey are analyzed for the characteristic of the publicity of company, communication tools, media relations, corporate identy, corporate publications, news releases, social media and interactivity. The study is realized by the content analysis that is one of the qualitative research method by investigating the web sites of the advertising and puclic relations’ agencies. Thus, the agencies use the web pages for the purposes of communication tools effectively is resarched

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