Abstract:

The distinctive feature of the contemporary era is the digitization of life. Since all areas of life are under the influence of digitalization, institutions are not independent of it. As institutions become more and more engaged in digital technologies, all their operational processes are subject to digital transformations. In terms of individuals, the new privacy evolves into a new dimension. While privacy loses its classical meaning, it gains a data-based dimension, and both sensitivity and attacks increase regarding these data. With the increase in cyber attacks on data privacy, both the preventive and informative role of institutions is increasing day by day. Therefore, with the fact that individuals are more sensitive about their data, the attitudes of corporate communication towards disclosure and control are becoming important. Corporate communication ensures the survival of institutions in every sense by carrying out the data privacy process both internally and externally. In this article, both international data privacy reports and the problem of data theft experienced by Yemeksepeti on a local scale are examined with a case study, which is a qualitative study method in terms of the role of corporate communication.

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