Abstract:

Virtual Reality and Augmented Reality technologies have become a part of our everyday life with various applications. In this age, characterized as the age of rapid change, innovative applications such as Virtual Reality technologies may be needed to meet the demands of the sector faster and practically. The fashion industry is among the leading industries that carry out innovative methods with various applications by integrating this technology into their own fields. In this context, Virtual Reality and Augmented Reality technologies are required by companies to follow and direct rapidly changing trends, and to carry out their design processes in virtual and three-dimensional environments. These technologies can also meet the various demands of customers: It can create an environment of interaction with larger masses with the help of digital media, while enabling the development of diverse shopping and advertising experiences. Virtual clothes, virtual influencers, virtual fashion shows, product experiences created with AG and virtual fitting rooms are among the possible methods of application that Virtual Reality technologies could offer to the fashion industry. In this study, the current interactions of virtual reality technologies with fashion trends are examined. Furthermore, the virtual reality and augmented reality applications used in the fashion industry and its effect on design, production, marketing and advertising processes was investigated. By compiling the existing found and studied samples, the development process was made more observable. 

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