Abstract:

The rapid development of information and communication technologies, along with the digitalization that surrounds people; offers individuals the opportunity to build their own realities in virtual environments and create popular images. Virtual environments such as virtual reality (VR) and augmented reality (AR) are opening the door to a new universe for mankind. Web 3.0 and virtual reality applications promise to users the virtual environment by understanding the Metaverse universe and its sensory organs, the real-post-universe in which users can interact with the concrete reality. Metaverse virtual environments, which participants can provide by countless users, are three-dimensional fields connected to digital networks. People who find life in unreal environments with the help of the Avatar (Virtual Identity) can communicate with other digital objects and experience the virtual field thanks to their digital appearances. In the meta universe, as in blockchain applications, virtual art collections (NFTs) have become financial instruments by buying and selling digital games, coins, along with cryptocurrencies. Decentraland (MANA) organized its first virtual fashion week in the Metaverse universe. The high-quality designers and wearable products sellers are presented with NFT collections that bring together a block-based virtual world..Milano, many iconic brands, known for their creations and images, took part in the Metaverse Fashion Week, which took place in March immediately after the fashion weeks in Paris. The first fashion week held in the Metaverse universe will be studied in the context of the virtual image created by the brand and the power of virtual reality to be a virtual individual. In addition, the Metaverse universe is a new concept and the life practices of individuals are rapidly virtualized and this new concept is important to bring it to the world.

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