Abstract:

Individuals’ personalities and business values are important factors affecting the business life. Understanding the differences between generations in work environments is the first step to pay attention to the values and needs of employees. Because each generation has different characteristics, the institutions must also update their systems according to the expectations and needs of the generations. In this context, the purpose of the research is to carry out the analysis of the relationship between the personality characteristics of five factors and business values within the framework of generations; and to reveal determining assessments on the personality characteristics of the generations in Turkey and business values. The survey method was applied to obtain the findings in the study, using the Super’s Business Values Reserve and Goldberg’s Five Factor Personality Reserve. The sample of the study consists of 411 people from different professional groups living in different regions of Turkey, Silent Generation, Baby Explosion Generation, X and Y Generation. Anova and Post-Hoc tests have been used for differences in business values and personality characteristics between generations; the relationship between business values and personality characteristics within generations is measured by correlation analysis. The research found that generations’ work values and personality characteristics were combined with literary studies in general, and in this context, the five-factor personality characteristics and the majority of their work values had a meaningful relationship in a positive direction but at a low level.

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