Abstract:

The aim of this study is to find out how literate individuals are about financial concepts, whether or not they can manage their funds in a rational way, and to find out whether they are familiar with the services and instruments offered by the banks and other financial institutions from which they can benefit. Also, this study aims to determine the relationship between financial literacy and individual financial decisions. Data of this study were collected in two steps: firstly by using an on-line questionnaire through random sampling method, and secondly through face-to-face interviews. The sample size in this study is 433 participants from Adana city. Chi-square tests were applied to verify the relevance of the relationship between financial literacy and the variables previously identified in the literature. The study results showed that the major factors that have a relationship with financial literacy in Adana are age, gender, income, and individual financial decision about pension. There is no significant relationship between financial literacy and consumer credit or insurance policy. Saving behavior has not been found significant in explaining financial literacy.

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