Abstract:

Supply chain management (SCM) performance factors are vital to achieving an applicable and efficient business activity. SCM performance factors are very important for businesses as they have direct impact on cost, quality, flexibility, logistics level, information sharing. On the other hand, choosing a competitive strategy suitable for the business is a kind of multi-criteria decision making (MCDM) problem that includes many decision problems. Therefore, in such a case, the application of the methods of MCDM is preferred. In this study, the importance of SWARA based ARAS and COPRAS methods and SCM performance criteria were determined and the most ideal competition strategy selection was made in manufacturing enterprises with 50 or more employees in Ordu province. As a result of the evaluation, the most important of the performance elements of SCM was the “flexibility” factor. On the other hand, both "ARAS" and "COPRAS" method have achieved "Focus strategy" as the most ideal competition strategy.

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