Abstract:

It is seen that brands are building their marketing strategies on technological innovations with the aim of standing out, coming to the leading position in the sector, increase their profitability. One of these methods experienced in the virtual world and used by major brands such as Marshall, L'Oreal Paris, Ray-Ban, Adidas, BMW, Ford, Volkswagen, IKEA as a marketing instrument by being followed closely is AR (Augmented Reality) technology. In essence, it is anticipated that AR will be used extensively in the tourism sector in the near future, including sound, image, information, support and labeling features articulated through programs that can be used by tablets, glasses or smartphones on realistic objects that exist globally. Today that the technology has become portable by people and described as ‘wearable’, smartphones, smartwatches and tablets are improvements that save time for people by facilitating communication and information access, however they have some drawbacks in terms of employment. Can robots, computers and programs replacing individuals in industries based on human power, such as agriculture, automotive and toy, become an opponent for the tourism sector over time? Can tour guides not be needed in visited destinations? How do the software programs that develop everyday affect tourism destinations? This research aims to draw attention to the point particularly emphasized in the foreign literature, focusing on how the world, which is described as a ‘virtual world’ and exists behind a screen, can affect tourism in future years.

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