Abstract:

The new world order which companies and any kind of organizations face today need both well informed audience, initiative taker companies through corporate social responsibility projects and programmes, and ambitious media who create a healthy public sphere with their news content on corporate social responsibility (CSR). Corporate social responsibility is among the topics which receive media attention in the last two decades. However the raising media interest is the statistical finding, it is quite difficult to differentiate the percentage of qenuine news coverage by the journalists or the news or advertorials which refer to the brand PR or corporate advertising. The aim of this study is to monitor the Turkish media and its CSR coverage. The intention is to analyse the CSR related news content of Turkish press and make some comparisons and generalizations about representation of the CSR in the news articles. We conducted qualitative and quantitative content analysis of the 2015 news coverage of leading mainstream Turkish newspaper, namely Hürriyet.

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