Özet:

In this study, the communication practices that are influential in transforming organizations to corporate brand shave been analyzed. Thus, there flections of corporate communication activities of the first 20 companies of total number 26 of selected companies in Capital 2011 list on the media coverage during last year have been examined with content analysis method. In this context, the first three newspapers with the highest circulation rate in Turkey had been selected as the sampling of this study. Corporate communication news about the most favored 20 companies in the newspapers with the highest circulation rate in 2011 was classified, and as a result, 15,824 news about those 20 companies were obtained. The newspapers in which these news appear most are respectively Posta, Hürriyet and Zaman. It can be inferred that there is not a direct relation between the number of the news and the enumeration the most favored companies. However, when the corporate communication activities of the respective companies with regard to their being most favored and reputable, a preponderance of organizational communication is noticed. In this respect, issue management, corporate advertising, relations with investors, social responsibility, internal communication and finally media relations seem to have been held. Organizational management is followed by the news on marketing communication.

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