Abstract:

With the inclusion of communication technologies such as photography, cinema, television and the internet in our everyday lives, our lives have been increasingly being represented by images. These digitized images, over time, were more impressive than their realities and gained a perceptive transformative function. These images, even constructed, have taken on important tasks in reestablishing the reality by taking reality. The cinema, which is one of the most important media in which images are designed in a certain context and used as a commodity and power element by circulation, has gradually started to be used effectively as a soft power tool in the relations of the countries with the other country and its own citizens. One of the most important states that use cinema as a soft power element in favouring, cultivating, fostering an agenda and perceiving its own culture and ideology both to its own people and to the people of other countries is the United States. This study focuses on the management of images and discours on how to use Hollywood cinema as a soft power element in public diplomacy activities, to transform memories and perceptions.

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