Abstract:

By Turkish Language Association "A special mark of an institution or organization, selected by itself, on certain merchandise, pictures, letters, etc., identifying the producer or seller.” logo has become one of the important elements of communication and promotion and represents the identity of the institution and reflects its image. Logo design is expected to symbolize various features of institutions or organizations. Nowadays, it is not only profit-making enterprises but also it is seen that public institutions / organizations attach importance to logo designs in terms of promotion or retention. When the logo designs are examined in general, it can be seen that some of the logos do not represent the institutions / organizations to which they belong. Also, in terms of the design principles and components it may be found to be suitable. In this study, the analysis of the identification symbols in the logos of Artvin, Rize, Trabzon, Bayburt, Giresun and Gümüşhane municipalities in the eastern Black Sea region at the point of representation; graphic design elements and their conformity with the basic principles of design were examined and evaluated. As a result of the study, it is seen that the most important tourist or historical monument of the city is used as a basic theme in the municipality logos in the eastern Black Sea region. Although it is seen that the logos partially meet the needs at the point of representation and promotion, it has been found that they have significant deficiencies in terms of aesthetics and the full reflection of corporate identity.

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