Özet:

One of the essentials for branding is communication. In cities that are involved in branding efforts, they are trying to gain advantage in global competition by managing their communication activities in an integrated structure. In this context, this research, which was carried out on seven cities in the Eastern Black Sea Region, aims to measure the attitudes of city residents towards the communication activities of their cities and it is important as one of the first studies on this subject. According to this study, in which data collected from 1221 participants in total were analyzed in Artvin, Bayburt, Giresun, Gümüşhane, Ordu, Rize and Trabzon, people think that their city's communication activities are unplanned, aimless and uncoordinated.

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