Abstract:

Digital public relations, which can be defined as the use of Internet-enabled tools such as social media management, social bookmarking and sharing, search engine optimization (SEO), creating and distributing online press releases, blogs, forums, news sites, corporate web pages, etc. are an indispensable field for companies and brands. In this research, it is aimed to analyze the content of corporate web sites used as a digital public relations tool. In this study, we take "Turkey’s Top 500 IT Companies" survey and analysed the content of newly established companies. Our study reveals that new all IT companies have a website. In technical side, they provide most of the criterias but they are unsufficient in content side. In total, almost half of the companies are under 50% coverage rate. When all of the categories were calculated, 51.8% of the criteria were met and 9 companies (53%) received a score above this rate.

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