Özet:

Companies are social organizations with economic characteristics and they are in contact with all social sectors as a part of the community. However, there are specific stakeholder groups that companies are specifically affiliated with and these stakeholders can be different according to the companies. Companies are in constant connection and communication with stakeholder groups so they both affect stakeholders and are influenced by them. Companies have various responsibilities for their stakeholders and they can only survive through accomplish their responsibilities to the stakeholders, meet the stakeholders' expectations, and permanently inform them about the company. In this study, BIST 100 Index companies web-based stakeholder relations are discussed and these companies’ target stakeholders and message contents for public relations activities were questioned. Stakeholder relations are evaluated by the information on these companies’ web pages and information was evaluated by content analysis method. According to results customer group is the most intense group of messages for all sectors.   

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