Özet:

In the 21st century, the businesses can communicate and share information rapidly and efficiently by using technologies that are in constant development and change and can gain more at less cost. These developments and changes in the business world force us to reconsider the stakeholder concept in more detail and in a comprehensive manner and to examine the need for more open and clear management style. The concept of stakeholder management is very important for the businesses in terms of their position, their corporate structure, which customer groups effect the businesses, how they could survive and be successful, and how they would respond to the needs and requirements of the stakeholders. When we examine the stakeholder concept in traditional sense, we can see that the stakeholders such as the employees, shareholders, suppliers, customers, society, non-governmental organizations, government and media have a significant effect on businesses. In this study, the employees were examined as a primary stakeholder and a research carried out to understand how their attitudes and behaviours were effected from competitive strategies.  In order to ensure the continuity of the business and implementation of its activities, the businesses should evaluate and analyse the main stakeholders thoroughly and fulfil necessary responsibilities. 

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