Abstract:

As a result of the emergence of new markets along with globalization, have made an effort to reach these markets in some way. But the availability of each new market, its different characteristics and conditions, makes it compulsory for to determine different strategies in order to stay in this new environment. Although not clearly spoken in this context, the cultural differences between the regions and eventually religious differences are among the aspects that need to determine the conditions of that region along with the material possibilities. This study evaluates how cultural and religious differences shape consumer consumption habits and how these attitudes reflect’s marketing strategies.

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