Abstract:

In this study, the moderating effect of internal and external fit on the relationship between Strategic Human Resource Management and firm performance has been analyzed in Turkish automotive industry. In the analysis of the data, descriptive statistics, cluster analysis, t tests, correlation analysis, hierarchical regression and Manova analysis have been applied. According to the findings obtained, it has been determined that the firms that have Strategic HRM policies and applications have higher performances than firms that have traditional HRM policies and applications. In the relationship between strategic HRM and firm performance, it has been understood that of the business strategies, innovation strategy that has been considered as external fit variable has a moderating effect on productivity, market share and product quality, which are firm performance variables; price and quality strategies on the other hand do not have a significant effect on firm performance. It has been revealed that of the firm performance variables, internal fit has a moderating effect only on market share

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