Abstract:

Politics, from the day it existed to the present day, has been the field of conflict of the forces. Postmodernism has also exhausted values, the concepts have lost their meaning, the contents are empty. For example, we can show concepts such as “real”, “true”, “true” or “righteous.” The preference to use the existing power and resources to gain more power varies from culture to culture, from society to society. Although it is said that politics is made through values such as morality, honesty, transparency, but when considering the facts of the age and the political environment, it can be observed that this situation is increasingly changing in practice. Even with Machiavelli, this situation has been theoretically and organized. Machiavelli said, “Every way toward the goal is possible,” he argued that man is selfish, that he is outgoing, that he should be selfish, and that he should be pragmatic to lead the society that is made of these people. The representative of this style is present to us today in the elections of November 8, 2016 as Donald Trump, the current President of the United States, who entered the elections as a Republican party candidate and won by winning. The aim of our study is to examine the attitude of society and the impact of these statements in the context of political marketing and political communication against the facts that Trump broke down. In this context, trying to draw the framework of a world where truths are becoming less important from the example of Donald Trump is one of the results that this study wants to. The study was conducted by the method of document examination of the research method. As data, the real statements of Trump’s identified fraud, published in the New York Times, were given as an example. As an example of the depreciation of truths before Trump was elected, the honesty surveys on him were also included in the study.

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