Abstract:

In social media, gender is represented by the re-production of inequality and the creation of different experiences of converting identity, with anonymousity that can also be produced and provided. The youth’s intense user profile and social gender influence on the formatting according to dominant references and the Instagram, which is separated from other social media applications, is also an efficient area for the study of gender identities with these qualities. In this study, we analyzed the statements of accounts that produce male-oriented Turkish content on Instagram. At the heart of the analysis, the speech in these accounts has a relationship with the dynamics of the male crisis and the male movement, which is also deepened by structural problems such as unemployment as well as the momentum the feminist movement gains. The findings of the study suggest that the masculinity in the Instagram accounts being studied is radically shaped by masculism and hate speech against women. The speech is violated in any day that is seen as a threat to mankind.

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