Abstract:

There are many factors that affect consumers’ decision-making process. Knowing the level of effectiveness of these factors is important for creating an effective marketing. The family with children also takes care of their children when making the decision to buy. Therefore, knowing how children, families, influence their purchasing decisions is important for the success of the restaurant business. From this point of view, the study’s objective is to identify the factors that influence the choice of restaurants for families with 8 and 6 children and to identify the levels of influence of these factors. In accordance with this purpose, the survey was conducted to 216 people who have 8 years and 6 children living in the centre of Çanakkale province. Research findings have found that the physical characteristics of the restaurant are the most important factor in the choice of restaurants by families. This is followed by the restaurant service factor and staff factor respectively. Furthermore, the availability of children's washing rooms in restaurants, the absence of spotting points in the restaurant that can cause children's injury, the availability of a suitable space for the preparation of baby food and the application of discounts for children in prices are the other aspects that families pay attention to in the restaurant preference.

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