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Introduction    “Fish need water to be a fish; humans need metaphor to do and think about politics,”said by Thompson,1996,p. 185. “Metaphors are the essential parts of language by the formation of concepts and meaning,”said by Franke,200; and Lakoff &Johnson,1980. According to Franke (year?), Metaphors serve to name the unnameable, creating a framework where concepts are seen. The goal of this paper is to focus on the explanation of the distinctive metaphors in “Barack Obama’s inaugural speech when he was sworn in as the 44th US president on 20 January 2009”.This aim of the present study is to highlightU.S.A, new president’s usage of “metaphor” in his first speech. I'll depend on the illustration & the clarification given by “George Lakoff & Johnson’s conceptual metaphor”.Finally, I'llwrite mydeductive discovery,exploring that UnitedStates’new president has used “metaphor” in an  effective manner and creativemethod to persuade  his people about his future strategy. His amazing speech tries to show his people, his ability to find a solution to the enormous proportion of the decline of the economy that threatened the US, and the public passion was that they lost a significant amount of their nationalself-confidence.

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