Abstract:

Determinants of how and why people shop have become an important issue for many people for many years. This situation has had a significant impact on the investigation of various consumer typologies. In this context, the purpose of this research is to examine whether there are any differences between the decision-making style of consumers living in Azerbaijan, Kazakhstan, Kyrgyzstan, Turkey and Turkmenistan of Turkish World Countries. In the scope of the research, 511 people living in Turkish world countries and selected according to easy sampling method were reached with face to face survey technique. It has emerged in consequence of research that consumers living in Turkmenistan compared to consumers in other countries subject to research follow fashion products, give more weight to quality, have a similar decision-making style in terms of brand focus and entertainment focus factors. In other words, it has made out that Consumers living in Turkmenistan clearly differentiate and stand out from consumers in other countries subject to research subject in terms of decision-making.

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