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Covid-19’un insanların normal yaşamları, gündelik uğraşıları, turizm faaliyetleri ve tüketici davranışı üzerinde birtakım etkileri olabilmektedir. Tüketiciler bu tür salgın dönemlerinde, yere ve zamana bağlı olarak tüketim konusunda alışkanlıklar geliştirmektedirler. Araştırma, Covid-19 algısının tüketici davranışları üzerindeki, özellikle normal yaşam ve turizm; tutum ve tercihlerine bağlı olarak turizm eğilimi ve tur biçimi; yemek ve konaklama ile hijyen gibi güvenlik ihtiyaçlarının yerli turistler üzerindeki etkilerini incelemek amacıyla gerçekleştirilmiştir. Araştırmanın evrenini Türkiye’deki yerli turistler oluşturmaktadır. Araştırma kapsamında tesadüfî olmayan örneklem kapsamında ‘kolayda örneklem’ yöntemi uygulanmıştır. Örneklem sayısı ise 407 anket formunda yer alan verilerden yola çıkılarak değerlendirilmiştir. Araştırmada ölçülmesi amaçlanan hipotezlerin testi için Smart PLS 3 programı, bootstrapping tekniği uygulanmıştır. Yol analizi sonuçlarına göre Covid-19 algısının genel etki kapsamında yaşam-turizm üzerindeki etkiyi ve tutum ve tercih kapsamında turizm eğilimi-tur biçimini olumsuz yönde etkilediği belirlenmiştir. Benzer şekilde Covid-19 algısının hijyen ve güvenlik kapsamında yemek-konaklama düzenini olumsuz yönde etkilediği de tespit edilmiştir.
Covid-19 can have a number of effects on people’s normal life, daily affairs, tourism activities and consumer behavior. Consumers develop consumption habits in such epidemic periods, depending on place and time. The research was carried out to study the effects of Covid-19 perception on consumer behaviors, especially normal life and tourism; tourism trends and tourism forms depending on their attitudes and preferences; food and accommodation and hygiene safety needs on local tourists. The universe of research is formed by indigenous tourists in Turkey. In the framework of the research, the method of "easy sample" was applied in the framework of untouched sampling. The number of examples was assessed by the data contained in the 407 survey form. For the test of the hypotheses intended to be measured in the study, the Smart PLS 3 program, the bootstrapping technique, was applied. According to the road analysis results, the perception of Covid-19 has been determined to have a negative impact on life-tourism within the general impact and the tourism trend-tourism in the context of attitude and preference. Similarly, the perception of Covid-19 has also been found to have a negative impact on the eating and accommodation system in the field of hygiene and safety.
Covid-19 can have some effects on people's daily lives, activities, tourism activities and consumer behaviour. During such epidemic periods, consumers develop habits in terms of consumption depending on the place and time. Research focuses on Covid-19 perception on consumer behaviour, particularly normal life and tourism; tourism trend and tour style depending on attitudes and preferences. It is carried out to examine the effects of security needs such as food, accommodation and hygiene on local tourists. The universe of the study consists of domestic tourists in Turkey. Within the scope of the study, "convenience sampling" method is applied within the scope of non-random sampling. The sample size is evaluated on the basis of the data in the 407 questionnaire forms. Smart PLS 3 program, bootstrapping technique is used for testing the hypotheses aimed to be measured in the study. According to the results of the path analysis, it is determined that the perception of Covid-19 negatively affects the impact on life-tourism within the scope of the general effect and the tourism trend-tour style within the scope of attitude and choice. Similarly, it is also determined that the perception of Covid-19 negatively affects the food-accommodation arrangement within the scope of hygiene and safety.
Field : Sosyal, Beşeri ve İdari Bilimler
Journal Type : Uluslararası
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