Abstract:

Along with the developing technology, digital twin applications, which have become more popular with Industry 4.0 technologies, have become frequently used in many sectors. Offering faster, flexible, quality and personalized products, the digital twin also saves time for businesses and institutions in subjects such as evaluation, estimation, learning, analysis and development, minimizing the margin of error and increasing the profit rate. The digital twin, which is used in almost all branches of engineering from health to public inspection, from education to transportation, from the aviation sector, has also started to be used in the sinema industry. Although the usage rate of the digital twin, which is among the innovations brought by artificial intelligence to the cinema, is not very high compared to other sectors in the cinema sector, discussions on the subject continue intensely in the sector. The purpose of this article is to discuss the ethical violations that will be created by the digital twin application, which has increased in importance with Industry 4.0. The purpose of this article is to protect the privacy of private life, the right to protect personal data, the right not to be tarnished in digital media, and the violation of social ethical values of John is Awful and (Ally Pankiw, 2023) Beyond the Sea (John Crowley,2023 ) episodes of the Blackmirror series on the Netflix platform. To contribute to the literature by analyzing within the framework of It is seen that the creation of a human's digital twin brings along many ethical problems. Although the emergence of the concept of digital twin is not new, there is a gap regarding the concept for the cinema industry. While this study provides information about digital twin applications, it is among the pioneering studies focusing on the way the application takes place in the cinema.

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