Özet:

The strategic communication processes that will make target audiences loyal customers are defined as corporate public relations (CPRs). In the face of rapid globalization as a result of information communication technologies, corporate public relations are diversified with new areas of application. Social media, which is the most dynamic subject in these new areas of application, requires the integration of communication tools that will highlight and differentiate from their competitors in the work of corporate public relations. One of the practices of corporate public relations that evolved from traditional media to social media is blogs. This study aims to explore the use of corporate public relations practices, one of the basic tools in social media, in the banking axis in Turkey. In the study based on quality research to this end, the results of the 2019 'Banking (Banking) 500 Report, published annually by the international brand assessment organization Brand Finance. According to this, nine of the world’s most valuable and strong 500 bank brands, the Turkish bank has been selected according to the three bank-based sample methods, including Garanti BBVA, Turkish Business Bank and TEB (Turkish Economic Bank). These three banks, corporate public relations blog use patterns have been subjected to visual content analysis. In the imaging content analysis carried out in the blog of three banks, the outstanding sharing topics have been identified and evaluated. According to the findings obtained in the reviewed blogs, three banks have found the most content in the category 'Social Life' in the use of corporate public relations blogs. According to the research, the category 'Travel/Travel' has been found to have a minimum number of sharing.

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