Abstract:

Public relations that manage communication process between foundations and their target audience, became a necessary communication area for all foundations serving the public and private sector. As public relations with many application areas, fed by different disciplines, collaborate with other communication areas within the concept of 360 degrees communication management, it is seen that there are different aspects and classifications both in literature and sector about application areas and new terms are exhibited. The aim of this research is to reveal to what extent adopted and used public relations application areas that are given in literature by national and international public relations agencies in the sector. Accordingly, application areas that public relations agencies present, are analyzed with content management and classified under application titles according to literature. In conclusion, it is shown that 15 main public relations areas that activity management, media relations, crisis communication, corporate social responsibility, inhouse communication, sponsorship, reputation management, image management, public relations, marketing oriented public relations, consultancy, financial public relations, subject and agenda management, lobbying and digital public relations are used in different namings in the sector.

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