Abstract:

The aim of this study is to determine the role of organizational identification in the relationship between emotional labor and prosocial motivation. This study was designed in relational survey model, one of the quantitative research designs. The research was carried out on the employees of an enterprise operating in the forest products industry in Ordu. The sample consisted of 242 business employees. The sampling group was determined by using the convenient sampling method among the employees. The data were collected with the online survey technique and analyzed with the SPSS 25.0 package program. The data were analyzed with the SPSS 25.0 package program. The demographic characteristics of the participants were determined using descriptive statistics such as percentage and frequency. The hypotheses were tested with correlation and regression analysis. As a result of the correlation analysis, a low-level significant and positive relationship was found between emotional labor and organizational identification and prosocial motivation. Organizational identification has a mediating role in the relationship between prosocial motivation and emotional labor.

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