Görüntüleme
55
İndirme
10
Reklam günümüzde televizyon, internet, sosyal medya, radyo, dergi, gazete gibi birçok mecra sayesinde insanların karşısına çıkan, kimileri tarafından eleştirilen, kimilerinin ise olmazsa olmaz olarak gördüğü bir tutundurma karması elemanıdır. Reklamı yapılan ürüne göre reklamın hedef kitlesi farklılaşmaktadır. Reklamdan sadece reklamın hedef kitlesi değil aynı zamanda toplumun büyük bir çoğunluğu da etkilenmektedir. Reklamdan en çok etkilenenlerin başında çocuklar gelmektedir. Bunun farkında olan bazı reklamcılar gerek bilinçli olarak gerekse bilinçsiz olarak çocukları etki altında bırakabilecek reklamlara yönelebilmektedirler. Doğru ve yanlışın ayırt edilmesinde yeterli bilince sahip olmayan çocuklar reklamdan olumsuz olarak etkilenirlerse bunun sonucunda sadece çocuğun ailesi için değil, toplum için de sıkıntılı durumların ortaya çıkması kaçınılmaz olacaktır. Çalışmada Türkiye’de reklam mevzuatında çocuklar ile ilgili ifadeler incelenmiş, mevzuatta en çok hangi kelimelerin kullanıldığı ile ilgili bir kelime bulutu oluşturulmuş ve çocuklara yönelik reklam mevzuatı, ilgili maddelere göre sınıflandırılmıştır. Çalışmanın sonuç ve öneriler kısmında ise mevzuat genel olarak değerlendirilmiş ve çocuklara yönelik reklamlar ile ilgili olarak ebeveynlere, reklamverenlere, reklam ajanslarına ve denetleyicilere öneriler sunulmuştur.
Advertising is today a carma of attitude that is seen by some, criticized by some, and not by some, thanks to many media such as television, internet, social media, radio, magazines, and newspapers. The target audience of the advertising is different according to the product made. Advertising affects not only the target audience of advertising, but also the vast majority of society. The children are the most influenced by advertising. Some advertisers who are aware of this can either consciously or unconsciously turn to ads that can influence children. If children who do not have sufficient consciousness in distinguishing the right and the wrong are negatively affected by advertising, the result will be inevitable for the emergence of trouble situations not only for the child’s family, but also for the society. In the study in Turkey, the advertising legislation examined the expressions concerning children, a word cloud was created about which words were most used in the legislation, and the advertising legislation for children was classified according to the relevant articles. In the results and recommendations of the study, the legislation was evaluated in general and recommendations were presented to parents, advertisers, advertising agencies and supervisors regarding advertising to children.
Today, advertising is a promotion mix element that appears before people through many mediums such as television, the internet, social media, radio, magazines, and newspapers, criticized by some and seen as indispensable by others. The target audience of the advertisement differs according to the advertised product. Not only the target audience of the advertisement is affected by the advertising, but also the majority of the society concurrently. Children are the primary in most affected by advertising. Some advertisers, who are aware of this, may consciously or unconsciously tend towards advertisements that can affect children. If children who do not have sufficient consciousness to distinguish between right and wrong are negatively affected by the advertisements, it will be inevitable that troubling situations will arise not only for the child's family but also for society. In the study, the expressions about children in advertising legislation in Turkey were examined, a word cloud was created about which words were used most in the legislation, and advertising legislation for children was classified according to the relevant articles. In the conclusions and recommendations section of the study, the legislation was evaluated in general and recommendations were presented to parents, advertisers, advertising agencies, and auditors regarding advertisements for children.
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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