Abstract:

Working individuals and families have various responsibilities for work and family areas. Over time, the requirements of both areas may cause conflict in the individual. At the end of this process, individuals face work-family conflict. While some individuals can manage the work-family conflict positively, some individuals may encounter negative consequences. Burnout and turnover intention are frequently seen among these results. In this process, the family and society can also have a positive or negative effect. Based on that, the aim of the research is to investigate the mediating role of burnout in the effect of work-family conflict on turnover intention and to reveal whether gender discrimination as a social norm has a moderating role. The study was conducted on the data collected by survey method from 418 participants operating in the service sector in Adana and Niğde region. The data were analyzed using SPSS and AMOS package programs. The results showed that burnout had a statistically partial mediating role in the effect of work-family conflict on turnover intention, and social norms did not have a statistical moderator role in these relationships (no effect on the direction and strength of relationships). The study is of distinctive importance thanks to its holistic examination of work-family conflict, burnout, turnover intention, and social norms.

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