Abstract:

Halal tourism is an alternative tourism model where Muslim tourists can access products and services that are suitable for their beliefs. Halal tourism is not a new type of tourism; it is a perspective that can be applied to all touristic activities. The concept of halal tourism is more common in the accommodation and food and beverage sector. In the field of cruise tourism, there are very few businesses that provide halal concept services. In this study, information is given about the first halal-friendly cruise ship in Asia Pacific. In this direction, halal concept products and services offered on board are presented in groups. In addition, in this study, the ratings of Crescent Rating, one of the world's leading halal assessment institutions, regarding the products and services offered on this ship are also included. The main purpose of this study is to explain the application and evaluation process of halal tourism, which is a new concept of tourism, on cruise ships through a case study. In this study, document analysis, which is one of the qualitative research techniques, was conducted. The first halal-friendly cruise ship of the Asia Pacific region was chosen as the sample in the study. As a result of the research, it has been determined that this halal concept ship offers services in six different categories.