Abstract:

The main purpose of this research is to examine the political advertisements published by political parties in the newspapers in 2015 Turkish Cypriot presidential elections, to determine the strategies applied in advertising campaigns and the messages intended to reach the target group. Political parties' side-effects of how they talk about identity and ideology of the party in their advertisements, how much it reflects on their advertisements, and what they prefer to send more messages to influence the mass of voters they target. The study is important because it examines the advertisements of parties in the 19th of April 2015 presidential elections of the TRNC and thus demonstrates how political parties use advertisements in the Turkish Republic of Northern Cyprus. According to the results of the survey, the Independent Mustafa Akıncı, the Grand Unity Party Derviş Eroğlu, the Republican Party Party Sibel Siber, which received the most votes in the respective election results, was limited to the political advertisements they published in the newspapers. Another limitation of the research is; Cyprus, Star Cyprus, Cyprus Post, which have different reader profiles, adopted different ideologies and are preferred by large masses, constitute political advertisements published between 19 March 2015 and 19 April 2015. The advertisements covered in the research were examined by content analysis technique.

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