Abstract:

Consumer decision-making processes are considered to be effective by factors such as the ease of access to the internet, the diversification of access possibilities, the possibility of virtual media to share in different areas, the increase in mobile applications and the rapid multiplication of users. In the context of tourism, consumer accommodation preferences tend toward areas considered as a shared economy. One of these areas is also known as Airbnb. The purpose of this research is to examine the comments made by people who visit Eskişehir and prefer accommodation through the airbnb website, through this site. In this direction, 85 houses and 235 comments that opened their home to stay in Eskişehir were identified. 207 of the comments were made in Turkish and 28 in English. The hosts have sold their homes at a minimum of $35/night and at a maximum of $262/night price. The shape of these houses is 46 private rooms and 39 total houses. The comments were gathered in two main topics, both positive and negative. The sub-themes are defined as positive and negative comments made about the home and the host. The positive codes that come from the topics are on the location of the house and the utility with respect to the host. Negative codes are the internet use of the house and the host's lack of confidence. The most important result of the research is that the users of the airbnb site are in intense social interaction. The negative comments were made more detailed, although the positive numbers were fewer. Positive comments are mostly made up of irregular phrases or just words. Discussing other findings, comments and results, recommendations for future research were presented.