Özet:

The sharing economy model, whose sphere of influence is expanding day by day in the tourism sector, has brought discussions with it. The subject of relevant academic research is largely the Airbnb platform. This study was carried out with the assumption that the social oppositional attitude to Airbnb supply in various destinations is not in Istanbul, and the reasons for this situation are emphasized. In the research, in which an interpretive approach was adopted, first of all, Istanbul Airbnb supply was revealed and then a literature-supported discussion was carried out. Istanbul Airbnb supply is agglomerationed in Beyoğlu, Şişli, Fatih, Kadıköy and Beşiktaş districts, and the assumption that there is no oppositional attitude even around here has been associated with the lack of urban culture and the economic perspective of the local people together with the decision makers. Finally, suggestions have been made to prevent possible discussions by limiting the Airbnb supply and spreading it throughout the city. These suggestions are; spreading tourism mobility to the city with attractiveness diversification, bringing legal regulations to Airbnb initiatives, revising the services of small and medium-sized hotel businesses.

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