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Görsel-işitsel medya, günümüzde kültürü şekillendiren, değiştiren, dönüştüren en önemli araçlardan biridir. Medya geleneği tüketim kültürü bağlamında ürüne dönüştürerek tekrar sahiplerine aktarmaktadır. Televizyon, sözlü kültürün diğer geleneklerinde olduğu gibi, hikâyecilik geleneği için de görsel, işitsel, yazılı bellek işlevini görmektedir. Geleneksel hikâyecilerin yok olmaya yüz tuttuğu XXI. yüzyılda televizyon, geleneksel ve modern hikâyelerin izleneceği/dinleneceği meraklı bir seyirci kitlesi yaratmıştır. Yeni bağlam, geleneğin sahibi, meraklı, oluşturucu, denetleyici kitlesini; daha geniş ve farklı sosyal tabakalardan oluşan, pasif, geleneklerden uzak, sunulanı tüketen bir izleyici kitlesine dönüştürmüştür. Modern dönemin yeni aktörlerinin ortaya çıkmasıyla etkisizleşmeye başlayan hikâyecilik geleneği, televizyon dizilerindeki farklı karakterlerle kurgulanan yeni bir dünyada sürdürülmeye çalışılmaktadır. Hikâyecilik geleneği bir nesneye dönüştürülmüş; geleneğin yaratım, aktarım, tüketim bağlamı değişmiştir. Televizyon, sözlü kültür geleneklerinden kendi amaçlarına göre yararlanmaktadır. Bu çalışmada sözlü kültür ortamının geleneksel hikâye anlatıcılarının teknolojik kültür ortamı araçlarından televizyon dizilerinde karşımıza çıkan ardıllarına dönüşümü incelenmiştir. İnceleme televizyon dizilerindeki hikâyecilerle sınırlandırılmıştır. İnceleme sonucunda Türk toplumundaki geleneksel hikâyeci tipinin televizyonun etkisiyle medyatik bir karaktere dönüştüğü görülmüştür. Televizyon kendi bağlam ve amaçlarına uygun yeni bir gelenek ve bu geleneği icra edecek ustalar yaratmıştır.
Audio-visual media is, today, one of the most important instruments that shape, changes and transform the culture. The media transforms tradition into a product in the context of consumption culture and transfers it back to its owners. Television, as in other traditions of oral culture, acts as a visual, auditory and written memory for the tradition of storytelling. Traditional storytellers began to disappear in the XXI. and century. During this period, television created a curious audience to watch/listen to traditional and modern stories. With the new context, the owner of the tradition, curious, constructive, supervisory audience mass has transformed into a broader and composed of different social strata, passive, far away from the traditions and a consuming audience. The storytelling tradition, which has begun to become ineffective with the emergence of new actors of the modern era, is tried to be continued in a new world constructed with different characters in television series. The tradition of storytelling has been transformed into an object; the context of creation, transfer, consumption of tradition has changed. Television uses the traditions of oral culture according to their own purposes. In this study, the transformation of traditional storytellers of oral culture into their successors in television series from technological culture tools is examined. The study is limited to storytellers in television series. As a result of the study, it is observed that the traditional storyteller type in Turkish society is getting turned into a media character with the effect of television. Television has created a new tradition and its masters in accordance with its context and objectives.
Audio-visual media is, today, one of the most important instruments that shape, change and transform the culture. The media transforms tradition into a product in the context of consumption culture and transfers it back to its owners. Television, as in other traditions of oral culture, acts as a visual, auditory and written memory for the tradition of storytelling. Traditional storytellers began to disappear in the XXI. century. During this period, television created a curious audience to watch/listen to traditional and modern stories. With the new context, the owner of the tradition, curious, constructive, supervisory audience mass has transformed into a broader and composed of different social strata, passive, far away from the traditions and a consuming audience. The storytelling tradition, which has begun to become ineffective with the emergence of new actors of the modern era, is tried to be continued in a new world constructed with different characters in television series. The tradition of storytelling has been transformed into an object; the context of creation, transfer, consumption of tradition has changed. Television uses the traditions of oral culture according to their own purposes. In this study, the transformation of traditional storytellers of oral culture into their successors in television series from technological culture tools is examined. The study is limited to storytellers in television series. As a result of the study, it is observed that the traditional storyteller type in Turkish society is getting turned into a mediatic character with the effect of television. Television has created a new tradition and its masters in accordance with its context and objectives.
Field : Güzel Sanatlar; Sosyal, Beşeri ve İdari Bilimler
Journal Type : Ulusal
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