Abstract:

Today, television is one of the most important tools for social and cultural changes in society. Television creates a new culture and its most important source is the public culture. Television has eliminated national boundaries, accelerated inter-cultural interaction. The public crowd, who began to know the different cultures closer, met with new images, themes and perspectives. Television has taken advantage of the oral memory of the public to reach a certain audience and to protect it. In television, which is widely used by visual images and narratives, the word has lost its power in the oral and written cultural environments. The long event/person/factory images in the verbal stories have left their place to revive the life scene of the spectators. Television has created new social characters. The hero of the electronic culture environment is created in accordance with the mental and cultural accumulation of the target audience. This study has studied the shape of the casting hero formed/changing/changing in the new context of the Alpine/Alperine electronic culture environment. The form the hero of Destan in a new socio-cultural context has been tried to explain by starting out of television productions. First the changes that television has made in the Turkish socio-cultural field have been discussed, then the relations of some of the series heroes with the legendary hero model have been studied. The study has shown that the narrative heroes of the verbal tradition are equipped with new meanings along with the context change. The heroic pattern of the verbal culture environment has changed, the new type of hero created on television has been shaped according to the expectations of the target audience. The new postmodern hero continued the functions of the old hero; but the characteristic and style of handling of the functions has changed. The change of the connective structure has created new needs and functions. This has also changed the structure of the stories. While cultural elements change by time/mechanism, the traditional Turkish narrative hero is also influenced by this change. The traditional hero that comes to us with new meanings has updated himself. The alpine/alpereni of the verbal cultural environment has left its place to the postmodern youth of electronic culture.

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