Abstract:

Modernism, which has its origins in the enlightenment, is often associated with a set of ideas which led to a new social structure which brought with it a completely different lifestyle and consumption culture.  Postmodernism, which created a solution to the problems of modernism, radically transformed the consumption culture due to the influence of a range of factors including the widespread use of mass media, globalization and the change in information and communication technologies. With Modernism, there has been a transition from a traditional society where production is at the forefront to a consumer society. The change of the production form and the increase of production capacity necessitated a change in the consumption culture. With postmodernism, individuals have needs more than the basic needs of eating, drinking and so on. Individuals have begun to consume across a wide range of environments, lifestyles and social identities which has supported the emergence of a consumer culture.  This article focuses on the concepts of modernism, postmodernism and consumer culture and evaluates these concepts. There is a detailed discussion on the fundamental point which is "The effects of the process of modernism and postmodernism in the shaping of consumption culture". 

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