Özet:

With the transition from modernism to postmodernism, many changes have begun to take place. These changes are felt from art to literature in many ways, from consumption to advertising. We can also say that the change that has taken place with the postmodern approach is reflected in the individuals. The consumption habits of the individuals have been reshaped with this approach. For this reason, continue to pursue 'branding' activities to differentiate their products or services, but also benefit from a range of opportunities offered by post-modern marketing. In this study, as a new approach to marketing, the application of post modern marketing in the construction sector is considered. In this study, Sinpaş Company, 'Istanbul Palace', 'Bosphorus' and 'Ege Side' projects are examined as a branding strategy with in-depth and comprehensive analysis. Qualitative and descriptive analysis methods are used with a qualitative method.

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