Özet:

The purpose of the study is to investigate the effect of innovation activities implemented marinas on the performance of them in Turkey. To this end, the effect of operating performance innovation activities implemented Yacht ports examined by using the four dimensions of Balanced Scorecard (BSC). In addition, determining the perceptions of managers related to the topic of innovation in yacht harbors, applied innovation types, the purposes of the application of innovations and impact of the innovation activities on competitiveness are the subobjectives of the study. The research is used on qualitative research method. The research population contains operating 23 main yacht harbor and marina subsidiary with Tourism Management and Tourism Investment Certificate in Turkey. Interviews were used to collect data. Data were collected from interviews with senior managers of Marinas. Within this research, interviews were conducted with 15 marina manager. The data obtained were analyzed by using descriptive analysis. The findings of the research are that the innovation activities applied in the yacht harbors have a positive contributing on their financial performance, increase customer satisfaction, contributed positively to their internal processes and provide new opportunities to learning and to development. Findings of this study show that innovations applied to have the positive contributions to business performance.

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