Marinas are the service enterprises operating in marine tourism field. Making the marinas more preferable and recommendable and an improvement in perceived service quality and customer satisfaction can be realized by deliberate and correct service quality strategies. By this research, we aimed to see the factors determining the perceived service quality in marina management, to put forth whether these factors have any effect on the re-preferring and suggesting intentions and the general satisfaction level, and to see any relation between the general satisfaction level and re-preferring and suggesting intentions. We used face-to-face survey method and data collection in this research and we applied this survey to 101 customers of a marina operating in Antalya region. By this analysis, we identified nine factors related to the perceived service quality in marina management, and we found out the effect of 'physical conditions', 'eagerness', 'security' and 'empathy' factors on re-preferring and suggesting intentions. We also found out a relation between the general satisfaction level and the intention variants.
Alan : Filoloji
Dergi Türü : Ulusal
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